In July 2023, Elon Musk acquired Twitter and rebranded the platform as "X." Despite the rebranding, the core functionality of the platform remains largely unchanged. If you're hesitant about using X for your company, it's crucial to consider the platform's enormous user base. According to the Exploding Topics article: “X (Formerly Twitter) User Age, Gender, and Demographic Stats (2024)”, there were an estimated 556 million X users worldwide in 2023. This makes X the 14th most popular social media platform based on active monthly users. With such a massive user base, there's significant potential to attract customers and investors to your company.
Embracing X: The Rational Choice for Business
In today's rapidly evolving media landscape, the choice of platforms for disseminating information is crucial not just for businesses but also for the health of democracy itself. Amidst the cacophony of voices vying for attention, X stands out as a beacon of freedom and authenticity. Here's why embracing X makes good business sense and is vital for safeguarding the principles of democracy.
1. Unparalleled User Base:
X boasts an unparalleled user base, with millions of active users engaging with content daily. This vast audience presents a lucrative opportunity for businesses to reach potential customers on a global scale. With such extensive reach, leveraging X as part of your business strategy can significantly enhance brand visibility and engagement. (Source)
2. Trust in News Source:
Traditional news sources like CNN and MSNBC have come under scrutiny for their perceived bias and corporate influence. In contrast, X has emerged as a preferred platform for accessing news due to its reputation for allowing diverse voices and opinions to flourish. Users trust X as a source for real-time updates and unfiltered perspectives, making it an invaluable resource for staying informed.
3. Championing Freedom of Expression:
At the heart of X's appeal lies its commitment to freedom of expression. In an era where censorship and control over narratives are prevalent, X stands as a bastion of free speech, enabling individuals to express themselves without fear of reprisal. This commitment to openness and inclusivity resonates with users who value authenticity and transparency in their media consumption.
4. Defending Democracy:
In an age where misinformation and propaganda threaten the fabric of democracy, platforms like X play a crucial role in fostering informed discourse and holding power to account. By providing a space for diverse viewpoints to coexist, X strengthens the democratic process and empowers individuals to participate actively in shaping their societies.
5. Resilience Against Corporate Interests:
Unlike mainstream media outlets beholden to corporate interests, X remains independent and impartial. This independence ensures that the platform prioritizes the interests of its users over commercial agendas, safeguarding against the manipulation of information for profit-driven motives.
Embracing X isn't just a sound business decision; it's a testament to our commitment to democracy and freedom of expression. By supporting platforms that champion these values, businesses can not only reach wider audiences but also contribute to the preservation of a vibrant and pluralistic public sphere.
Now that we’ve answered the Why use X, it’s now time to explore the How to use X. Below, we will discuss the best practices for effectively marketing your company on the rebranded platform, X.
Best Practices to Market Your Company With X
Consider Verifying Your Account to Help Your Brand Stand Out
Verification Badge: A verified page or account is one that has undergone a verification process and has been confirmed as authentic by the platform. This is denoted by a blue checkmark badge next to the account's name.
Credibility: Verification adds a layer of credibility to the account. It indicates to users that the page is legitimate and officially associated with the brand it claims to represent.
Enhanced Visibility: Verified pages may receive enhanced visibility in search results and on the platform. It helps you stand out from the rest.
Trust and Authenticity: The verification badge helps build trust with the audience by confirming the authenticity of the account. Users are more likely to trust and engage with content from verified accounts.
Perks of Having Verification:
You can edit your post after posting
The character limit is extended
You appear more credible
Of course, you do not need to pay for X premium to successfully brand your company, but it can certainly be beneficial.
Stay on Top of What is Trending
Stay Relevant: By knowing what topics are trending, you can ensure that your content remains relevant to current conversations and interests. This can help you engage with your audience more effectively. It is important to focus on only relevant trending topics. Just do things that make sense, otherwise your brand can look bad.
Content Ideas: Trending topics can serve as inspiration for new content ideas. You can create posts or campaigns that tap into these trends, increasing the chances of them being noticed and shared.
Engagement Opportunities: Trends often present opportunities to engage with your audience in real-time conversations. By participating in these conversations, you can increase your brand's visibility and build relationships with your audience.
Market Insights: Trends can provide valuable insights into current market trends and consumer preferences. This information can help you make informed decisions about your marketing strategies and product offerings.
Competitive Analysis: Monitoring trends can also help you keep an eye on what your competitors are doing. This can give you a competitive edge by allowing you to identify and capitalize on opportunities that your competitors may have missed.
Be Active in Conversations
Engage with others: Like and reply to other people’s tweets. Start discussions. Ask open-ended questions. Tag people you’d like to connect with. Participate in X chats related to your industry.
Build relationships: Follow people with similar interests and engage with them. Tag them in your tweets. Like and retweet their content. Send @mentions to start conversations.
Use hashtags strategically: Add 1-2 popular hashtags to your tweets to make them more discoverable. But don’t overdo it. Check what’s trending in your niche and location.
Promote your profile: Add your X handle to your website, email signature, and business cards. Let your other social networks know you’re on X. You could run a contest to increase followers.
Analyze and optimize: See what’s working by checking your impressions, engagements, likes, retweets, and new followers. Post more of what resonates and less of what doesn’t.
Stay up to date with changes: X is always improving. Keep up with new features and updates to use the platform most effectively. Follow official X accounts like @X and @XSupport.
Be Authentic
You want your X presence to be an accurate reflection of your brand—who you are, what you stand for, and how people will actually experience your company when they begin interacting with you directly. Avoid gimmicky tactics like repeating the same post over and over. While more people will see it, your online community may find it feels too much like marketing, rather than authentic dialogue.
Choose Streative Digital to Help You Market Your Company With X
Navigating the complexities of social media marketing can indeed be challenging, especially with the constant changes in algorithms and trends. If you're feeling overwhelmed, it might be a good idea to consider outsourcing your advertising needs to professionals who can help elevate your brand effectively. Streative Digital can offer valuable support in this area. If you have any specific questions or need further guidance on social media marketing, feel free to send us a message here.
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