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How to manage a successful Instagram account

Updated: Mar 14

In the last couple of years, Instagram has become one of the best social media platforms to grow businesses all over the world. With more than 1 billion users every month, it is certainly an important social network site to consider utilizing for your business. 

A good Instagram account depends on an engaged audience and quality content.

The first thing you need to know is that you don’t need to be famous to get results from your Instagram account. Remember, it is not just about followers or likes. Instead, a good Instagram account depends on engaged audiences and great content. Instagram is no different than other social media channels; careful planning and strategy are key.

In this blog, I have put together 5 of the most important things to consider to create and managing a successful Instagram account. 

1 - Leverage user-generated content strategically 

One of the best strategies to create engagement and establish a relationship with your audience is to encourage your audience to create their own content featuring your product or message. Have others @ mentioning your account, or using specific hashtags to build content specific to your brand, or campaign. 

2 - Use the Stories Feature

Instagram has a huge range of new tools to make your content more attractive and interactive. For most businesses, polls and questions are great tools to learn more about your audience, generate interaction and spread your message to different circles. In our article, "Strategies to Use Instagram Stories More Effectively", you can learn other tips and tricks to leverage your brand.

3 - Create Attractive Highlights

Instagram Stories Highlights are an incredible tool for businesses to showcase and promote concepts, campaigns, products, and services. Your highlights live front and center on your Instagram profile, so they’re perfect for helping new visitors discover what your brand is all about.

4 - Interact with your audience

Remember that social networks are there for communication. Creating content is very important, but it is equally important to establish communication with your clients. Answer messages as soon as possible, and reply to comments and questions. Listen to your viewers and pay as much attention to them as you do if they were in front of you.

5 - Being consistent is key in making a successful Instagram account

Nobody likes to follow Instagram accounts that publish content randomly. It is important for you to plan your calendar in advance. Make sure you have a constant flow of content and make sure you create quality content all the time.

6 - Do not promote all the time 

One of the most common mistakes is to promote your product or service all the time in your posts. Repetition makes content boring, and it is a surefire way to become a turn-off to your audience as spammy vibes are undesirable. 

Creating and managing a good Instagram account takes time and effort. However, it can become a very important part of your business. If you want a professional to manage your account, contact Streative Digital to get started.

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