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The Must Have Social Tools

Updated: Jun 20

Best Social Media Tools for Social Media Managers


Juggling multiple platforms, content calendars, and engagement strategies can be overwhelming. 


Thankfully, the digital landscape offers a plethora of tools designed to streamline tasks, enhance creativity, and boost efficiency, some of which Streative Digital has found extremely useful. In this blog, we'll explore some of the best social media tools that every social media manager should consider incorporating into their toolkit. 


Disclaimer: The solutions are presented in alphabetical order and are not necessarily brand endorsements.


Buffer: Effortless Scheduling and Analytics


Scheduling social media posts platform: Buffer

Buffer simplifies scheduling by allowing social media managers to plan and queue posts across various platforms. Its intuitive interface and content calendar keep your strategy organized. Beyond scheduling, Buffer offers analytics to track engagement and performance, helping refine future content decisions. To optimize your posts you can also read our article, “What Are the Best Times to Post” on when the best times to post are according to your reach times.


Canva: Design Wizardry for Stunning Visuals



Create content with Canva


For eye-catching graphics and visuals, Canva is a go-to tool. Create stunning designs even without extensive graphic design skills. With a library of templates, fonts, images, and icons, Canva makes it easy to craft on-brand visuals for social media posts, stories, and advertisements.



Hootsuite: The Command Center of Social Media



A picture of the scheduling tool: Hootsuite

Hootsuite is a veteran in the social media management realm, offering a centralized dashboard to manage multiple platforms from a single location. Schedule posts, engage with audiences, monitor conversations, and access in-depth analytics all in one place. Its collaborative features make team collaboration a breeze, ensuring everyone's on the same page.



Later: Visualize Your Content Calendar


The scheduling App: Later


Later is a tool tailored to visual content planning. Plan, schedule, and preview Instagram posts with its drag-and-drop calendar. Its Instagram-centric focus extends to features like visual content libraries and a grid preview, helping social media managers maintain a visually cohesive feed. 


Some prefer to use their Link in Bio feature for Instagram. 


We’ve used that feature exclusively for a number of clients, but prefer Planable.io as a social media content management platform.



Planable.io : Revolutionize Your Social Media Management


A picture of the scheduling app: Planable.IO


Planable.io is a comprehensive social media collaboration and content planning platform designed to simplify the lives of social media managers, marketing teams, and content creators. It offers a centralized hub for planning, creating, scheduling, and collaborating on social media content across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and more.


Streative Digital as a team use Planable to curate and push out content on a weekly basis. One feature that we adore is the ability to @ mention separately on individual socials and edit our posts to suit each one specifically. Cool hugh! We’d love to work with Sprout, but their price point is higher and caters more to larger agencies, rather than small boutique agencies.



Sprout Social: Advanced Analytics and Reporting


A platform for anayltics and reporting


Sprout Social caters to social media managers seeking comprehensive analytics and reporting capabilities. Gain insights into engagement metrics, audience demographics, and post performance. This data-driven approach empowers social media managers to fine-tune their strategies for optimal results.


In the fast-paced world of social media management, these tools serve as indispensable companions, transforming the role into a seamless, data-driven, and visually captivating experience, we even use some of these tools within our agency. Whether it's scheduling, analytics, design, or content discovery, the best social media tools empower social media managers to conquer challenges and deliver exceptional results. So, equip yourself with these digital allies and elevate your social media game to new heights.


 If you would prefer someone else to manage your social media content, contact Streative Digital. We’d be more than happy to manage your social media content schedule.

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