Social media is one of the best ways for your business to stand out and reach a wider audience. Being active on the most important social media networks, such as Facebook, Instagram, and Linkedin has become a necessity for any brand and business model that wants to look attractive to potential customers.
However, managing and creating content for all social media channels can be extremely overwhelming, especially considering that the constant release of content is key to using social media channels successfully. Creating good visual and written content, managing schedules, and interacting takes expertise and time. For this reason, we have compiled a list of the best free tools available to help you create and manage your online content.
Google Alerts is an easy-to-use tool that will allow you to keep apprised of your specific events and your online presence. By entering your search terms, you are provided with the results immediately or you can set them to be sent to your email. This is a great tool to monitor web content. You can set Google Alerts to monitor news, blogs, video, discussion, and books to receive the most relevant material as soon as possible.
This is a great tool to monitor what people say about your brand or products online. To ensure that you receive alerts specific to your terms, be sure to use quotation marks.
Lumen is a video creation platform designed for brands to produce social content to drive audience engagement online. The purpose of the platform is to allow anyone without any previous animation, or editing experience, to easily create engaging video content within minutes.
The video creation process is simple and you can create great-looking videos that fit the format of each social media channel. The rendering process takes a few minutes, and you can easily download or publish the video immediately.
Canva is a user-friendly design tool that helps you create great images without graphic design experience. This tool has a wide range of features that makes design easy and fast such as drag-and-drop design creation, photo uploads, illustrations, layouts, and fonts. You can create social media posts according to your needs, and the best part about; it is free.
BuzzSumo is a research and monitoring tool. It is one of the most complete tools online, and it will allow you to find content that is most shared on social media channels. This is a great way to identify trends and popular content and capitalized on this. Furthermore, BuzzSumo has a great tool to find influencers related to particular topics. Furthermore, this tool can help you track competitors and do an analysis based on their content.
All of these tools can help you reduce the time you spend creating content and these tools help you create better content, they can in turn, allow you to focus on your overall online strategy which goes beyond posting content.