A website with a responsive design is a must nowadays. Why? Responsive design is a way to put together a website so that it automatically scales its content and elements to match the screen size on which it is viewed. This is particularly important when we consider that daily mobile internet consumption has grown 504% since 2011.
The main goal of responsive design is to avoid unnecessary resizing, scrolling, zooming, or panning that occurs with sites that have not been optimized for the screen size. If your website is not responsive, it can get very difficult to navigate, and it may even cost you potential customers who become frustrated and are tired of trying to navigate your website. Not to mention, it will negatively impact your ranking and score with Search Engines like Google.
In early 2015, Google announced that the ranking factor in its search engine algorithm will be influenced by the use of a responsive design that can make navigation easier on mobile devices. In other words, if your site is not responsive, your site will rank lower in the search engine results, which is bad for your SEO.
In this day and age, our audience uses a variety of devices such as computers, laptops, tablets, and phones, to navigate the web. Your site needs to be user-friendly for all devices, especially for mobile navigation. As such, responsive design is extremely important as it ensures your website scales up or down automatically to match the devices used to navigate your website.
You will only need to invest in a single design to appeal to all visitors, regardless of the devices used to navigate your website, which is the most cost-effective way to ensure your website ranks well with Google’s search engines and shows up higher on the search engine results pages (SERP’s). If you need help with responsive design or need to simply update your website to be more user-friendly on mobile devices, contact Streative Digital today to get started.