What is SEO?
If you have thought about or are involved in making your own online business, you have likely heard the term “SEO”, but what does it mean? “SEO” stands for search engine optimization. Put simply, it is the process of improving your website’s visibility on search engines like Google. When a website has integrated SEO, the website becomes more likely to appear at the top of the search results when people search for relevant keywords. This is why certain websites constantly rank higher in search results.
Why is SEO important?
Everyone knows that for a product or service to be successful, there must be clientele. To get clientele, a business must employ marketing strategies to increase public awareness of their brand. SEO is a crucial part of a company’s digital marketing strategy. If you have a website and you have not yet incorporated SEO, you could be missing out on opportunities to improve your visibility and attract more customers.
There is a plethora of studies that have proven the effectiveness of SEO. According to the article “60 SEO Statistics For 2024”, Forbes reports that less than one percent of users get to the second page of search results. When users search for something, they don’t want to dig for the information they are looking for. To prosper online, your website must rank on page one for as many relevant keywords as possible.
Some SEO Basics
It's true that SEO can be complex, and for many businesses, focusing on growing their brand should take precedence over laborious SEO implementation. Hiring a professional agency like Streative Digital can be a smart move to handle your SEO effectively. However, understanding the basics of SEO can still be beneficial for business owners. It can help you make informed decisions, understand the strategies being implemented, and communicate effectively with your SEO team. It's about finding the right balance between delegating tasks and staying informed.
Here are some SEO basics that every business owner should familiarize themselves with.
Understanding Keywords: SEO is about utilizing relevant keywords for your website that have both high search volume and low competition. You can use tools like Google Keyword Planner or SEMrush to help you. Alt text, metadata, and headers all should have the same keywords.
Optimization: Improving your website's content and structure for search engines means you must consider a number of best practices for search engine optimization. This includes but is not limited to using keywords in your page titles in <h1> header tags, having the right meta descriptions per page or post, and the right copy in your body content, as well as proper alt tags for all of your website’s image assets. Other key areas to focus on include building backlinks to your website from other reputable sites, making sure your website uses caching, and other more nuanced things such as “schema” and proper inbound and outbound linking . These things and more can improve your site's authority and visibility in search engine results.
Monitor and Analyze: Track your website's performance using tools like Google Analytics and Google Search Console. Monitor your keyword rankings, traffic, and other metrics to measure the effectiveness of your SEO efforts.
Stay Updated: Since SEO is constantly evolving, it is important to stay informed about the latest trends and updates. Follow industry blogs to stay up to date with the latest SEO best practices.
Experiment and Iterate: SEO is not a one-time task but an ongoing process. Continuously experiment with new strategies and tactics, and analyze the results to see what works best for your website.
Don’t Treat SEO as an Afterthought.
Many of our clients have engaged website designers who, while creating visually appealing sites, lacked knowledge of SEO best practices. Consequently, these sites failed to rank well in crucial searches, leading to customer acquisition challenges. We strongly recommend integrating SEO before launching a website or undertaking a rebrand. If you already have a published site without SEO integration, consider hiring us at Streative Digital for assistance.
Why you should hire an SEO specialist
SEO specialists have access to specialized software (ie: ahrefs, moz, semrush, etc.) If you are curious as to what these software are, read out blog, Boosting Your Companys Success With SEO Tools.
It will lead to more detailed work to address back-end issues that are only known by using advanced professional SEO tools
SEO specialists will work on building backlinks
There is ongoing analysis and optimization
Specialists will resubmit sitemaps, or tell the search engines to crawl new pages
It will improve your sites ranking, and will help your website land on the first page of their search results pages (SERPs)
Choose Streative Digital to Tackle Your SEO Needs
Let us handle your SEO so you can focus on growing your company without the added worry of marketing. With our expertise, we'll help you optimize your website and content to rank higher on search engines, driving more traffic and potential customers to your business. Contact us to get started.
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