To boost sales and help business owners reach new customers, Facebook launched a sub-platform called Facebook Shops.
Facebook shops are a simplified version of an online store. With Facebook Shops, millions of Facebook and Instagram users will find it easier to browse, find, and buy products directly in the social media apps they use daily.
For business owners, Facebook Shops allow them to bring their products to both Facebook and Instagram’s online market. This helps online sellers take advantage of the native shopping experience provided by the platforms, showcase their brand, customize their store, and organize product collections to match the look of other online stores such as Shopify.
Facebook Shops has just been released. As a new platform, access is limited at the moment. Shopify users are some of the first to get access to this new channel. This will allow them to make use of the great mobile shopping experience available.
In this article by Social Media Examiner, learn how to set up a shop section on your Facebook page.
If you have access to product tags through Instagram, Facebook Shops will automatically become available within the next week or 2. You will be able to create your Facebook Shop through Instagram, as well.
Facebook Shops launched to everyone in 2020. For new online business owners, you can get a head start by setting up the Facebook channel for Shopify.